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Before diving into articles, understand the worldview behind this site. These six principles shape every post, critique, and field note you'll find here.

Our Point of View

Start with the obvious:
humans are not broken.
The modern food environment is.

Six principles that guide every article, argument, and field note on this site.

Principle 1

Real Food First

If your great-grandmother wouldn't recognise it as food, it probably isn't. Whole, minimally processed foods are the non-negotiable baseline.

Principle 2

Metabolism Before Macros

Calories matter, but they're downstream of metabolic context. Understanding how your body processes fuel matters more than counting numbers.

Principle 3

Ancestral Patterns

Humans evolved over millions of years. Our physiology reflects that history. Modern nutritional advice that ignores our evolutionary context deserves scepticism.

Principle 4

Corporate Incentives

Follow the funding. Dietary guidelines, nutrition research, and food labelling are shaped by industries with enormous financial stakes in the outcome.

Principle 5

Self-Experimentation

You are a sample size of one. Track what you eat, how you feel, and how your body responds. Data from your own biology outranks any population study.

Principle 6

Evidence Over Dogma

We hold no tribal allegiance to paleo, keto, carnivore, or any other label. We follow evidence, acknowledge uncertainty, and update when the data demands it.