Reclaim Your Health.
Question Everything.

Ancient Wisdom. Modern Evidence.

Cut through the noise of corporate wellness.
Rediscover ancestral truth. Live with purpose.

Explore the Truth Start Your Journey

Our Point of View

Start with the obvious:
humans are not broken.
The modern food environment is.

Six principles that guide every article, argument, and field note on this site.

Principle 1

Real Food First

If your great-grandmother wouldn't recognise it as food, it probably isn't. Whole, minimally processed foods are the non-negotiable baseline.

Principle 2

Metabolism Before Macros

Calories matter, but they're downstream of metabolic context. Understanding how your body processes fuel matters more than counting numbers.

Principle 3

Ancestral Patterns

Humans evolved over millions of years. Our physiology reflects that history. Modern nutritional advice that ignores our evolutionary context deserves scepticism.

Principle 4

Corporate Incentives

Follow the funding. Dietary guidelines, nutrition research, and food labelling are shaped by industries with enormous financial stakes in the outcome.

Principle 5

Self-Experimentation

You are a sample size of one. Track what you eat, how you feel, and how your body responds. Data from your own biology outranks any population study.

Principle 6

Evidence Over Dogma

We hold no tribal allegiance to paleo, keto, carnivore, or any other label. We follow evidence, acknowledge uncertainty, and update when the data demands it.

The Core Framing

Signal vs Noise

Most nutrition content is indistinguishable from its sponsors. Here's how we sort it.

Signal

What actually moves the needle

Primal inputs your biology recognises and rewards.

  • Whole FoodsSingle-ingredient, nutrient-dense, recognised across human history
  • SatietyYour body's honest signal that you've had enough — easy to hear on real food
  • SunlightFree vitamin D, circadian regulation, mood. Corporations can't patent it.
  • MovementLow-tech, compound, daily — sprints, walks, lifting heavy things
  • SleepWhere metabolic repair happens. No supplement substitutes.
  • ProteinThe macronutrient most chronically under-eaten and metabolically significant
  • Metabolic MarkersBlood glucose, insulin, triglycerides, HbA1c — what the labs actually show
Noise

What they want you to focus on

Modern distractions engineered to capture attention and revenue.

  • Ultra-processed food marketingEngineered for repeat purchase, not human health
  • Sponsored studiesOutcomes tend to align with whoever signed the cheque
  • "Heart healthy" packagingA logo sold by trade associations, not earned by evidence
  • Corporate nutrition panelsDesigned to confusion-market, not to inform
  • Calorie-only thinkingA useful proxy that became a dangerous oversimplification
  • Supplement hacksPills and powders filling gaps a decent diet never creates

Browse by Topic

Six lenses. One question: what actually works?

primal-nutrition

Primal Nutrition

Whole foods, ancestral eating patterns, and the macros that actually matter.

metabolic-health

Metabolic Health

Blood glucose, insulin sensitivity, and the markers modern medicine under-uses.

food-myths

Food Myths

The nutrition claims that collapse under honest scrutiny — with the evidence.

field-notes

Field Notes

Practical dispatches: what I tried, what worked, what the data said.

big-food

Big Food

Following the money behind the studies, the guidelines, and the lobbying.

experiments

Experiments

Personal protocols, n=1 trials, and honest reporting of what moved the needle.